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Tuesday, June 4, 2013

Marketing For Providers of Entertainment

You are, naturally, the person most familiar with your product. You know all of the ways it can benefit a potential client.

It doesn't matter how great that product is, though, if nobody knows about it. As P.T. Barnum said, "Without promotion, something terrible happens... nothing!"

Monday, April 22, 2013

A Different Way to View Your Entertainment Budget

You're planning a big awards dinner banquet. You've secured the caterer with the fabulous 5-course meal, a sizzling-hot band, and the best photographers money can buy - it's shaping up to be a terrific event.

Monday, March 11, 2013

Be An Original

What is it to be an original? Inherently, we all are original when we come into this world (no matter what your identical twin says). We become even more so as we take that world in, analyze it, and interact with it according to how it's been filtered through our perspective.

But, there are powerful societal forces that can cause you to lose your individuality...to "conform". The trick is to strike a balance between the two.

Monday, February 4, 2013

Why Entertainers and Event Planners Need Contracts

When it comes to event planning, there can be a million and one contracts to get signed  before the big day (depending upon the size of your bash) - catering, venue rental, a/v equipment...did you get one from your headline entertainer?